At the gym where I work out, each day there is a new sign announcing the day's "special-ness". Last week we celebrated National Blueberry Pancake day as well as National Chocolate Wafer Day. I enjoying see the day each time I head in for a workout, but for a birth worker, these days are not things I would normally post about in my marketing. National Chocolate Wafer day may not mean much to my potential clients and followers, however there are some special days that are definitely important to my clients, followers and my passion. (Though, some of these days really are fun so you should check them all out and use some that work for your audience. I always publicize National Doughnut Day in June. You can see them all HERE and find some good ones.)
Keeping up with your social media can be a challenge, especially if you are managing multiple accounts like Instagram, Facebook and Twitter. Knowing what to post each day can seem daunting. One way to have content that takes the load off is to schedule posts based on the calendar year. Luckily, almost every month has something "birthy" that you may choose to highlight. To make finding those topics easy, here is a Birth Calendar divided by month.
The whole month is Cervical Cancer Month.
The 3rd Monday is Martin Luther King Day
1st- Baby New Year
3rd- Festival of Sleep Day
12th- National Reproductive and Sexual Health Awareness Day
15th- Susan B. Anthony Day
18th- National Drink Wine Day
The whole month is Social Worker Awareness Month.
8th- International Day of the Woman
14th- Pi Day
16th- Incredible Kid Day
17th- St. Patricks Day
22nd- World Doula Day
22nd-28th World Doula Week
The whole month is Cesarean Awareness Month.
The last week of April is Infertility Awareness
1st- April Fools
2nd- Children's Book Day
7th- National No Housework Day
11th - Siblings Day
22nd - Earth Day (highlight that you run a paperless business)
The whole month is Mental Health Awareness Month.
The whole month is Preclampsia Awareness Month.
The 1st week of May is Maternal Mental Health week.
The 1st week of May is Nurse Week.
The 2nd Sunday is Mother's Day. (US)
2nd- National Baby Day
4th- May the 4th be With You Day
5th - International Day of the Midwife
7th - Nurse Appreciate Day
22nd- Preclampsia Awareness Day
28th - Multiple Birth Awareness Day
The whole month is Pride Month.
The 3rd Sunday is Father's Day.
The last Sunday is Pride Day.
6th - International Homebirth Day
21st- International Yoga Day
21st- National Selfie Day
4th - Independence Day (US)
5th- National Bikini Day (positive meme about postpartum bodies)
26th- Aunt/Uncle Day
The 1st week is World Breastfeeding Week.
The 1st Sunday is World Friendship Day.
The last week is Black Breastfeeding Week.
The whole month is Family Fun Month.
8th- Happiness Happens Day
11th- Son and Daughter Day
12th - Middle Child Day
26th- Women's Equality Day
The whole month is PCOS Awareness Month.
The whole month is Ovarian Cancer Awareness Month.
The whole month is Hispanic Heritage Month.
15th- Neonatal Nurse Day
16th- Step Family Day
29th- National Coffee Day
The whole month is Pregnancy and Infant Loss Awareness.
The whole month is Breast Cancer Awareness Month.
The 1st week is National Midwifery Week.
The 3rd Friday is National Mammography Week.
15th- Pregnancy and Infant Loss Remembrance Day
The whole month is International Adoption Awareness Month.
17th- International Prematurity Awareness Day
20th- International Children's Day
10th- International Human Rights Day
Hanukkah, date varies
4th Santa's List Day (write a post asking clients what that want for the Holidays)
31st- New Year's Eve
This is just the tip of the iceberg. Let us know other “birthy” dates and we will be adding them too. Social media is a big part of our marketing these days and building your brand to reach your ideal client. Finding the days that are important to that client can be a fun part of your job!
(If you want to suggest another day, put it in the comments and we’ll get it added!)